Social Media Development
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“Brands need to integrate social into their companies by developing a safe place for employees to experiment, creating a process to manage and measure these programs, and integrating social into other marketing and enterprise systems.” -Jeremiah K. Owyang, Forrester Research, Inc., June., 2009 Computer giant Dell has received close to 1 0,000 ideas from customers through its IdeaStorm website. What is Social Media?
Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Some of the social media websites that you may be aware of:
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