SEO Optimization - A Developer's Role
Overview
Do you have to make an important presentation and impress your boss on a fairly new topic tomorrow? What is the first thing you would do? Simple, you would just Google the phrase for immediate search results! Googling or Binging has become a very common part of our day to day life. People use the search engine for anything and everything they want, ranging from locating the nearest dentist’s office to searching for a job. The Web has become the rich source of knowledge for the common man today. It is the new age Guru. At present 28.7% of world population or roughly 2 billion people use the Internet for searching information. This statistic signifies the importance of the Search Engine. In the world of the World Wide Web, the Search Engine is synonymous with a classic automobile attached to a turbo charged jet engine that reaches your destination in a matter of few seconds. This paper discusses how a developer can fine tune this engine by applying different SEO techniques to deliver the required results to your audience.
Search Engine Optimization
The abbreviation of SEO stands for Search Engine Optimization. SEO is the process of improving the quality of traffic to a web site or to a web page. There are plenty of search engines available today on the World Wide Web. The most popular search engines are Google, Yahoo, Bing and Ask.
Search Engines are basically tools which helps us to find what we want in the Internet world in an easier manner. When we enter a key word all search engines mostly displays a number of pages. The general human tendency is to click on the first few pages of the displayed result to find what we want. If we do not find the required information we seek in these pages, then only we will scroll down to the other pages. So this signifies the importance of having your website / webpage appear in the top few pages in search engine results display.
Role of a Developer in SEO
When you enter a phrase in the search engine and the search results show only a few websites at the top of the list because they followed some SEO ground rules while creating their web pages. We must follow w3c standards in HTML markup and CSS and also take advantage of some HTML tags. We can see details of these in the next step. When the web site is ready, next job is to submit them in search engines. SEO optimizers generally perform this task. There are many steps that can be taken to make your website / webpage more attractive on a search engine. This paper addresses some of the things which a developer can do from his end to ensure that the webpage ranks better if it contains the phrase searched by a user.
