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Insurance Marketing Turbocharged with Vitamin - 'M'(obile)

These are exciting times to be in with the all-predictions-shattered growth of smartphones and tablets. According to a recent survey in 2011 smartphone ownership has reached 43% of all U.S. mobile subscribers and users in Europe, North America, Asia and China, smartphones are rapidly replacing traditional cell phones. This paper discusses how this explosive growth in the mobile market can be capitalized on by insurance companies in ways which are beneficial. As the below fact indicates, insurers the world over are looking for cheaper and more efficient distribution channels and the mobile channel seems the most feasible option among many other alternatives.

Insurance is a business with a difference where you not just selling a product to your customer but you are selling a bundle which includes not only the insurance product but a promise to be there for your customer when they need you the most and to provide all the essential services needed at the specific time. In view of this having a mobile arm for your business ensures that you are there for your customers 24 X 7 at the touch of a button.

SEO Optimization - A Developer's Role

Overview

Do you have to make an important presentation and impress your boss on a fairly new topic tomorrow? What is the first thing you would do? Simple, you would just Google the phrase for immediate search results! Googling or Binging has become a very common part of our day to day life. People use the search engine for anything and everything they want, ranging from locating the nearest dentist’s office to searching for a job. The Web has become the rich source of knowledge for the common man today. It is the new age Guru. At present 28.7% of world population or roughly 2 billion people use the Internet for searching information. This statistic signifies the importance of the Search Engine. In the world of the World Wide Web, the Search Engine is synonymous with a classic automobile attached to a turbo charged jet engine that reaches your destination in a matter of few seconds. This paper discusses how a developer can fine tune this engine by applying different SEO techniques to deliver the required results to your audience.

 

Search Engine Optimization

The abbreviation of SEO stands for Search Engine Optimization. SEO is the process of improving the quality of traffic to a web site or to a web page. There are plenty of search engines available today on the World Wide Web. The most popular search engines are Google, Yahoo, Bing and Ask.

 

Search Engines are basically tools which helps us to find what we want in the Internet world in an easier manner. When we enter a key word all search engines mostly displays a number of pages. The general human tendency is to click on the first few pages of the displayed result to find what we want. If we do not find the required information we seek in these pages, then only we will scroll down to the other pages. So this signifies the importance of having your website / webpage appear in the top few pages in search engine results display.

 

Role of a Developer in SEO

When you enter a phrase in the search engine and the search results show only a few websites at the top of the list because they followed some SEO ground rules while creating their web pages. We must follow w3c standards in HTML markup and CSS and also take advantage of some HTML tags. We can see details of these in the next step. When the web site is ready, next job is to submit them in search engines. SEO optimizers generally perform this task. There are many steps that can be taken to make your website / webpage more attractive on a search engine. This paper addresses some of the things which a developer can do from his end to ensure that the webpage ranks better if it contains the phrase searched by a user.

 

iPhone Apps - What is in it for me?

Once in a while there comes a wave of change that washes away all previous notions and assumptions that people have and changes the face of world as we know it forever. In the very recent past this type of a change was caused by the iPhone. The iPhone created a furor in the mobile devices market which is hard to ignore despite what many naysayers may say. This paper discusses some of the opportunities that have opened up thanks to the iPhone which can be capitalized on by different businesses.

Introduction

Recent survey of iPhone users show that 75% of them have increased their mobile browsing; this thanks to the user experience of browsing that is similar to browsing on your personal computer or laptop. So how can different businesses take advantage of this fact? Or what are the new business horizons that have opened up as a result of this? This paper discusses about some of the web applications that can be made ‘mobile’ friendly in order to capture the consumer base given the fact that around 17 million iPhones have been sold as of January 2009. It also provides ideas on building some new applications which may add to your company’s bottom-line. The primary focus of this paper is on applications that are consumer-centric and not enterprise-centric.

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