Why business blogging?
| Adding a blog to your Web site can: |
| 1. Connect with potential customers |
| 2. Drive more traffic to your website (Google, Yahoo, MSN… love blogs) |
| 3. Permit you to rebut or confirm negative and/or positive press and rumors |
| 4. complement or replace your e-newsletter |
| 5. expose a human side to the corporate machine |
| 6. generate media inquiries |
| 7. allow you to post fresh content to your site instantly…no techie expertise needed |
| 8. help position you and your company as a thought leader in your market |
| 9. be used to peak interest in future products, promotions or projects |
- siva's blog
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